Frequently Asked Questions
Who is eligible to apply?
We invite all New York City residents to apply. However, priority will be given to entrepreneurs from priority neighborhoods or businesses that are majority-owned by women or minority persons (also known as MWBE -Minority or Women-owned business enterprise). Click here to view our map of priority neighborhoods.
How are priority neighborhoods determined?
Priority neighborhoods are determined based on low to moderate-income (LMI) population definition from the US Department of Housing and Urban Development. Additional neighborhoods were identified by New York City’s Taskforce on Racial Inclusion and Equity based on the disproportionate impact of COVID-19 on these communities, and pre-existing socioeconomic disparities.
What counts as a business?
A business for the purposes of this program is considered any enterprise that sells a good or service.
Does my business need to be incorporated?
No. We encourage all small businesses, including sole proprietorships, to apply.
Can I sell food?
Not at this time, but we encourage food & beverage providers to apply nonetheless shall the opportunity arise in the future. Please note, no food preparation or cooking on-site will ever be permitted.
Is rent really free?
Yes, however, we do require a small $250 refundable deposit.
What type of businesses are you looking for?
We invite a diverse array of businesses to apply. Some examples include, but are not limited to, t-shirt printing, jewelry, and health and beauty products.
How long do I have in the space?
Businesses will have access to a pop-up location for three months.
How will you select entrepreneurs for the spaces?
Chashama will prioritize applications from our priority neighborhoods and applications from MWBEs, but Chashama will also consider space needs, business type, location, and other related factors to ensure pop-up locations are a good fit for the business.